There may have been an unconfirmed Google Search ranking algorithm update that started around February 3 and continued till February 4. The tracking tools have started to show huge spikes, and many SEOs also confirmed movements in the traffic.
What Are People Saying?
SEOs took to Twitter to give their insights regarding the update. Here’s what Barry Schwartz shared about this update:
Google search ranking algorithm update on February 4th (unconfirmed but seeing many signals of an update) https://t.co/Cx3ar1Qaeh pic.twitter.com/0Ubszb1gfj
— Barry Schwartz (@rustybrick) February 6, 2023
Here’s what Glenn Gabe shared on Twitter:
Here's the product review site that surged on 1/26 like others I saw. It reversed on 2/3… The other I shared remains up. Again, whatever Google is pushing is impacting some product review sites heavily. It's like they creep in/out of the gray area for a short time & surge/drop: pic.twitter.com/nUd6M0JgGc
— Glenn Gabe (@glenngabe) February 6, 2023
What’s Next – Dealing With This Update
There are sharp changes in the traffic with this update.
If you’re seeing fluctuations in your traffic, we recommend going through Rank Math’s Analytics. You can look closely at your affected pages to improve the content and make them more beneficial for your readers. You can also analyze your site’s performance using Rank Math’s historical performance data and Google updates timelines.
