If you read another image SEO guide before this one – they’ll have you thinking image SEO is just about adding some alt tags to images and calling it a day.
The truth is there’s a lot more to image SEO than alt tags and file names.
In fact, Google’s recent advances in machine learning – which we can somewhat gauge by the efficacy of their cloud vision API product actually indicates they’re already able to determine the contents of images without relying on alt tags at all.
So what should you even focus on when it comes to images on your website? Can you even still optimize images for search at all?
That’s what we’ll be covering in this guide & more.
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